Work Experience
Group Performance & AI Leader
Jul 2026 – Present
Fado Group · Group-wide Performance Marketing & AI Operations
- Lead group-wide Performance Marketing across business units, aligning Google, Meta, TikTok, SEO/GEO, tracking, reporting and budget optimization
- Use AI as a working partner to turn Marketing operations needs into practical CRM, website, reporting and automation systems
- Built the first work-management prototype entirely in HTML, mapping the flow from BU request → approval → assignment → Kanban → acceptance → Credit/KPI
- Partner with IT to evolve the prototype into a full-stack platform; own business requirements, feature priorities, QA, UX/UI feedback, acceptance and handover documentation
- Use OpenSpec to structure requirements and usage scenarios; use Git/GitLab to manage changes, review builds and follow deployments
- Operate AI workflows for research, content, images, video, planning, website checks, usage tracking and cost visibility by business unit
- Connect and validate data across Meta Ads, Google Ads, GA4, Google Sheets, Telegram, n8n and APIs for cross-platform reporting and reconciliation
- Use Astro, Vultr VPS, SSH, Nginx, domains/subdomains, SSL, Docker/Coolify, logs and backups at a foundational, AI-assisted vibe-working level; not positioned as a technical specialist and coordinate high-risk changes with IT
Marketing Leader
2020 – Jul 2026
Fado Group · Cong Hoa Street, Ward 12, Tan Binh, HCMC
- Led digital strategy across Google, Facebook, TikTok & SEO/GEO for proxy purchase & international shipping services
- Built a comprehensive GEO Content Guideline (2026 standard) — 17 criteria covering article structure, FAQ schema, external citations and precise data requirements
- Applied AI tools (Claude, ChatGPT) across the full workflow: research → content production → reporting
- Oversaw content, branding, tracking setup and full budget management
- Developed SEO/GEO & revenue recovery strategies during market downturns (~80% keyword ranking drop)
- Supported Fado168 Cambodia — bilingual content localization, Facebook & Google Ads setup
- Trained the team on AI-powered tools for social media and content production
Digital Marketing Executive
2018 – 2020
Giaonhan247 · 21 bis Hau Giang, Ward 4, Tan Binh, HCMC
- Plan and run Google & Facebook ad campaigns for proxy purchase and international shipping services
- Set up multi-channel tracking (calls, Zalo, Facebook) to monitor performance and manage budget
- Conduct SEO audits, competitor research and performance reporting via Looker Studio & Power BI
Marketing Executive
2015 – 2018
Miczone Group · Thang Long, Ward 4, Tan Binh, HCMC
- Managed SEO and paid advertising for Giaonhan247.com, Fado.vn and other group projects
SEO Specialist
2013 – 2015
Huong Lam Copier · Su Van Hanh, Ward 12, District 10, HCMC
- SEO & content strategy for Huonglam.com.vn, Google Ads management, Shopee store setup and YouTube channel development
Freelance — Full-stack SEO/GEO & Marketing
2018 – Present
Huong Lam Copier · Droppii.com · Multiple niche sites
- Full-stack SEO/GEO and marketing management for Huonglam.com.vn & Huonglam.vn
- Since 2020: AI-driven content & GEO strategy for Droppii.com, MICAFI and various niche sites
AI-Powered Marketing Workflow
My standard workflow for applying AI in real marketing campaigns — from research to deployment, achieving 3–5x speed improvement and significant cost reduction.
Research & GEO Strategy
Keyword matrix, GEO audit, competitor analysis and topic cluster planning for 2026 standards.
ClaudeChatGPTGemini
GEO Content Production
Write GEO-compliant articles: first sentence = answer, FAQ schema, external citations, precise data.
Claude AIChatGPT
Website & Landing Page
WordPress full setup + Ladipage + Claude Code → fast, polished builds ready for ads within days.
WordPressLadipageClaude Code
Visual & Video
AI-generated banners, thumbnails and social videos — 3–5x faster than traditional design process.
Canva AICapCut AIChatGPT Image
Campaign & Ads
Optimize ad copy, A/B test audiences and continuously adjust budgets based on real-time ROAS.
Google AdsMeta AdsZalo Ads
Report & Insight
Consolidate GA4, Looker Studio, Power BI — AI summarizes insights and recommends next actions.
GA4Power BILooker
Key Projects
🔒 Detailed campaign data is confidential per company policy. Metrics shown are highlights only. Contact me directly if you'd like a deeper walkthrough — happy to discuss results in person.
MICAFI — Full Website Build + GEO Strategy
International Shipping & Proxy Purchasing · B2B/B2C
AI-powered: ChatGPT + Claude CSS/Content
GEO 2026 Content Strategy
WordPress
Full setup A→Z
GEO 2026
17 criteria
AI + IT
Team collaboration
Built WordPress from A→Z: theme installation, custom CSS with ChatGPT + Claude, collaborated with the IT team to optimize server performance, page speed and technical architecture. Simultaneously developed a complete GEO Content Strategy 2026 — a 17-criteria framework enabling AI engines (ChatGPT, Gemini, Perplexity) to discover and cite content: article structure, first sentence = answer, FAQ schema, external citations and precise data standards.
📐 GEO Article Structure
H1→H2→H3 hierarchy, bullet lists, tables, direct-answer opening
❓ FAQ Schema (2.5x citation rate)
10+ Q&A pairs, JSON-LD FAQPage markup, first sentence = answer
🔢 Precise Data
Specific numbers (5–7 days, $150–300), cited sources with year
🔗 External Citations
3+ external links from .gov, .edu and established media sources
Eurogo Supply Chain
eurogosupplychain.com · Logistics & Supply Chain B2B
Claude Code 90% AI + Ladipage — completed in 3 days
3
Days
90%
AI-coded
Ads
Ready
Analyzed client brief → planned page structure → used Claude Code to generate full layout, UI components and B2B-standard English copy → integrated Ladipage for conversion optimization → set up Google Ads tracking + Meta Pixel → deployed and ready for ad campaigns. Entire process completed in 3 days.
Day 1Analysis & wireframe
Day 2Claude Code build
Day 3Deploy + tracking
Giaonhan247.com
Proxy Purchase & International Shipping · giaonhan247.com
⭐ Featured Project · Ongoing
SEO/GEO · Ads · TikTok · YouTube · Content
GEO 2026 Rebuild In Progress
AI-powered content & strategy
📊 Traffic & Results (1 Year)
SEO
Primary channel
Multi
Platform reach
B2C
Target segment
📱 Social Media Growth (1 Year)
TikTok
Built from 0 → 850+ followers · 32.4K likes · Multiple viral videos
Built from 0 → 850+ followers · 32.4K likes · Multiple viral videos
YouTube
680+ subs · 50+ videos · Top video 50K+ views
680+ subs · 50+ videos · Top video 50K+ views
Keywords: "mua hàng Amazon", "ship hàng Mỹ về VN" → Top Google & YouTube
- Detailed traffic data: sessions, users, engagement rate
- Full Google Ads & Facebook Ads performance metrics
- Revenue impact and conversion rate details
Detailed metrics are confidential
Contact me to learn more →
🔄 Current Challenge & GEO Rebuild Plan
Why GEO? The shift from SEO → AI search
Rankings dropped ~80% due to algorithm changes & competitive pressure. Instead of just rebuilding SEO, restructuring all content to be cited by ChatGPT, Gemini & Perplexity.
17-criteria GEO framework
FAQ schema (2.5x citation)
First sentence = answer
External citations
Topic authority clusters
- Full content audit, GSC data analysis, identify core problems
- Restructure all articles with direct answers, FAQ schema, external citations
- Build pillar pages + satellite articles (50+ sub-query variations)
- Multi-platform presence: Reddit, YouTube, LinkedIn for AI citation reach
Droppii.com
Dropshipping Platform — SEO Master Plan
SEO · Content · Team Lead+39%
Clicks
+57%
Impressions
1,306
Daily avg
- Master plan to double organic traffic (357K/yr target)
- 640 SEO articles delivered, 20 posts/week
- Led team: 1 SEO lead + 1 writer + 2–3 freelancers
- On-page audit, entity setup, keyword matrix
Details are confidential
Contact me to learn more →
Fanaro Solutions
fanarosolutions.com · Industrial Fan · B2B
Google · FB · Zalo Ads · 2–3 months3
Ad channels
B2B
Target
- Google Search + Display campaign setup
- Facebook & Zalo Ads for B2B industrial segment
- Budget control & lead tracking configuration
- Product content and Canva design slides
Details are confidential
Contact me to learn more →
GoPrint.vn
Photocopier & Color Printer Rental Service
Google · FB · Zalo Ads · 2–3 months3
Ad channels
Local
HCMC leads
- Google Search Ads for printer rental keywords in HCMC
- Facebook & Zalo Ads for B2C and B2B segments
- Call & form lead tracking setup
- Budget control & monthly performance reports
Details are confidential
Contact me to learn more →
Huonglam Copier
huonglam.com.vn · Full Digital Setup
SEO · WordPress · Shopee · YouTube24.8K
Organic clicks
~3 mo
Period
- Built 2 WordPress websites (Flatsome + Elementor)
- Google Ads + Shopee store + YouTube channel
- Top keyword rankings for photocopier terms in HCMC
- Mobile-first UX optimization (~60% mobile traffic)
Details are confidential
Contact me to learn more →
Fado168.com
Cambodia Market · Bilingual Social & Ads
EN–KH · FB · Google Ads · AI ContentEN–KH
Bilingual
AI
Assisted
- Khmer content localization coordination
- AI-assisted bilingual writing and review
- Facebook & Google Ads setup for Cambodia market
- Campaign optimization and tracking event setup
Details are confidential
Contact me to learn more →
Bounce Pro
bounce-pro.com · Pickleball & Badminton
Google Ads · Budget optimization2–3M
VND/month
Geo
Targeted
- Set up sport-specific keyword campaigns with tight geo-targeting for HCMC
- Optimized CPC and ad copy to maintain consistent qualified lead flow
- Delivered steady results within a 2–3M VND/month budget constraint
+ Many More Projects
Other small & niche projects across
various industries & platforms
various industries & platforms
From niche SEO sites to short-term ads campaigns for local businesses — I've worked across many industries. Each project brings unique challenges and learnings. Too many to list here, but happy to walk you through them in detail.
Niche SEO sites
Local business ads
Short-term campaigns
AI content projects
Landing pages
WordPress setups